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WooCommerce Cart Reports

The WooCommerce Cart Reports extension provides real-time metrics on your customers’ open and abandoned shopping carts. Keep tabs on your customers’ carts and manage your online store more efficiently.

Installation ↑ Back to Top

  1. Unzip and upload the plugin’s folder to your /wp-content/plugins/ directory
  2. Activate the extension through the ‘Plugins’ menu in WordPress
  3. Navigate to WooCommerce -> Settings to configure cart reports settings.
  4. Start watching your cart statistics!
Please note: We recommend at least 128MB memory when using Cart Reports for optimal performance. Some reports can be quite memory intensive. You can learn more about this here: Increasing WordPress Memory Limits

Reporting ↑ Back to Top

Cart reports provides 3 easy ways to keep track of how your customers are managing their shopping carts. They are

Dashboard Widgets

Cart Reports Dashboard Widgets

Cart Reports Dashboard Widgets

Two Dashboard Widgets that show

  • a Graph of cart activity from the last 30 days. Shows an area graph with converted carts in green, and open/abandoned carts in red.
  • At-a-glance statistics on the number of currently open carts, recent carts (Date range specified in settings, default of 2 days) and lifetime carts. Lifetime carts shows all converted / abandoned carts since the plugin has been activated.

Cart Table View

Cart Table View

Cart Table View

The Table view offers detailed cart information in table format. The table view can be accessed at “Woocommerce” -> “Carts”. The Table view allows the administrator to filter carts by date last updated, Cart status (Open, Abandoned, Converted) and Customer, including Guests, for guest carts. Unless the cart is converted, and contact information has been assigned through the billing fields, guest carts do not contain any contact information, but do contain ip address if the option in selected in the settings. For each cart in the view, cart table view shows:

  • Cart Description: Name of the user who created the cart, or a “Guest” label if no customer information is known.
  • Cart Status: Abandoned, Open, or Converted
  • Last Online: Shows the date and time of the last time the customer loaded a page on your site with an open cart. This could include viewing a shop page, but also includes viewing non-shop pages as well, including your general site content.
  • Products: Products in the cart
  • Actions: Available actions for the cart, including “Email Customer” if customer information exists, or “View Order” when viewing a Converted Cart.

Reports

Cart Reports

Cart Reports

The bulk of the reporting features are located in a new, custom “Carts” tab in the Reports section of the WooCommerce dashboard. Select “WooCommerce” then select “Reports,” and you’ll notice the tab at the top of the screen to the right of the Stock tab. The reports section of the extension contains the following features:
  • Overview: The overview report provides the same area graph from the Dashboard Widget, with date range selection capability. The open/abandoned cart amount is stacked on top of the converted cart amount, to give you a sense of how many carts are being converted vs. not being converted in a given time period.
  • Most Frequently Abandoned Products: In similar fashion to the “Top Sellers” report in the Sales report tab, the Most Frequently Abandoned Products report displays the products most frequently abandoned (by unit) over the specified timeframe.
  • Product Abandonment: The shows product abandonment statistics by product, by month.

Settings

Settings for WooCommerce Cart Reports is available on the general settings screen under WooCommerce -> Settings . 

WooCommerce Cart Reports Settings

 

Role Exclusion lets the shop owner control whose carts are tracked. You could omit guest carts entirely, or prevent Administrator carts from affecting the reports.

FAQ ↑ Back to Top

What types of customer information does WooCommerce Cart Reports store?

Cart reports stores cart contents, user agent string, ip address (if checked in the admin area) and cart conversions. Cart reports will save personal information if entered in the checkout and shipping is calculated, through the checkout ajax hook.

If a customer leaves the store, then returns, does the cart become open again?

Yes… potentially. Prior to WooCommerce 2.0, cart reports keyed carts on session id’s, which appeared to be less volatile than Cookies. If the browser/user does not clear the cookies, the cart should persist.

Can I automatically send out notifications to users who leave carts abandoned?

No, Not Currently. This is planned for a future release. The “Actions” column in the cart view and the cart detail view will provide an email address if available. That is currently the only way WooCommerce allows you to contact the customer.

How can I clear all the carts from the database?

You can clear the carts (and leave settings intact) by visiting the Plugins overview listing (Click on Plugins in the dashboard) In the WooCommerce Cart Reports section, you’ll find a Clear Carts Link. Click the link and click to confirm, and ALL past cart data will be cleared. This action cannot be undone.

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