The reports section in WooCommerce gives you the ability to see your stores performance from month to month using graphs and stats. Currently the reports section comprises of 3 sections; orders, customers and stock.
Orders Reports ↑ Back to Top
Orders reports are for viewing sales amounts and totals, as well as viewing top sellers, top freebies and top earners. There are a few sub-sections of the orders reports shown below.
Sales by date
The orders tab starts with the sales by date section – this gives you an idea of the current performance via a sales graph and a few way ways to drill down into data as well. By year, last month, this month, last 7 days, and a custom date range.
The sales graph itself shows the amount of gross sales plotted on a light blue line, the net sales plotted in dark blue , the shipping amount plotted in green, refunds plotted in red, and coupon values redeemed in orange. Hovering over a point will give you the exact figure.
Sales by product
The sales per product section shows sales per day in a given range, similarly to the overview section:
You can select any product from your store to view sales data, and again drill down into by year, last month, this month, last 7 days, and custom.
Sales by category
Just as sales by product works, you can see the sales numbers by categories as well.
Coupons by date
Again, similar to the previous sections, coupons by date. Showing the discounts in total, number of coupons used, and the ability to filter by coupon, see the most popular coupons, and ones giving the most discounts.
Customers ↑ Back to Top
The next tab you have is to view customer reports with Customers vs. Guests and Customer List options to further drill down into customer info again by year, last month, this month, last 7 days, and custom
Stock ↑ Back to Top
Similar to the dashboard widget, stock reports list your low stock and out of stock items as well as the actual quantity left in stock.